"Ivar is the most comfortable and ergonomically correct backpack I have seen. Typical backpacks are terrible for your back. All the weight in the pack sits on your lower back. This is not only uncomfortable, but it's also unhealthy. Ivar's shelf design substantially improves weight distribution of your stuff, making it more comfortable and better for your spine."

~ Dr. Holly Klopfer, DPT, Physical Therapist in San Francisco, CA

"This may change the way backpacks are made."

~ Dr. Heidi Orloff, PhD, Professor, Exercise Science at the University of Puget Sound in Tacoma, WA

"Kids carry such heavy stuff and all the books gloom together in typical backpacks. But, Ivar keeps things separate and easy to find during class"

~ Peter Van Camerik, Owner of Arch Rival Stores in Marin County, California

"Where have these been all my life? Finally, the perfect backpack."

~ Barbara C., An Ivar Owner in South Williamsport, PA

"My son loves the backpack - the feel and organization of it."

~ Jeanne M., Parent in San Bruno, CA

"When I commute and carry a change of clothes, a laptop and shoes, it all seems to sit in one spot on my back with the heavy stuff concentrated on the bottom. But, with [Ivar], the weight is spread across your whole back."

~ Matt Adams, Co-Owner of Mike's Bikes Stores of Northern California

"It's the perfect bag for bringing my stuff to work, or to the gym or across town. Whether it's my papers or clothes, they're stabilized and organized."

~ Julian Garfolo, Designer at Stephan Hill Jewelry Designers in San Rafael, CA

"I traded my TUMI for an Ivar."

~ Mark Goldstein, Business Developer in San Francisco, CA

"Just got my Ivar backpack for school. I loaded it down with the regular high school supplies. I compared it to my old back pack, and the difference was amazing. My new Ivar makes the supplies seem to weigh less and is way more comfortable. I found the cloth-like Mp3 player holder in the top to be a good idea, both the chest and waist straps help when I have to walk a long distance.

"The shelf system and layout of this back pack create more space and better places to put my supplies. This blows all my other back packs out of the water. I am very pleased with this back pack, I found everything ingenious and loved the 'small thing' improvements. I would and will recommend this to all my friends.

"Very good job Ivar, this is an excellent product."

~ John W., High School Student in Huntsville, AL